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The Lacoste legend was born in 1933 when rene Lacoste revolutionized menas fashion replacing the classic woven fabric long-sleeved and starched shirts on the court by what has now become the classic Lacoste polo shirt. More than 75 years after its creation Lacoste has become a lifestyle brand which allies elegance and comfort. The Lacoste art of living expresses itself today through a large collection of apparel for women men and children footwear fragrances leather goods eyewear watches belts home textiles and fashion jewelry. Lacoste founds its success on the essential values of authenticity performance and elegance. The crocodile incarnates today the elegance of the champion rene Lacoste as well as of his wife simone Lacoste and their daughter Catherine Lacoste both also champions in everyday life as on the tennis court and golf courses. the crocodileas origins the true story of the crocodile begins in 1923 after a bet that rene Lacoste had with the captain of the french davis cup team allan H. Muhr who promised him an alligator suitcase if he won an important game for the team. This episode was reported in an article in the Boston evening Transcript where his nickname of the crocodile came to life for the first time. The American public grew fond of this nickname which highlighted the tenacity he displayed on the tennis court never giving up his prey. His friend Robert George drew him a crocodile which was embroidered on the blazer he wore on the court The legend was born.